photo credit Jeffrey Makowka via Twitter
“If you’re not developing for the 50+ market, you should be,” said Sanjay Khurana, Director of Thought Leadership for AARP.
photo credit Jeffrey Makowka via Twitter
“If you’re not developing for the 50+ market, you should be,” said Sanjay Khurana, Director of Thought Leadership for AARP.
In Sanjay’s recent talk at HxRefactored — a 2-day conference that uniquely brought together designers, innovators, providers, payors, and clinicians to discuss the future of user centered practices in health care — he highlighted a striking fact that many technologists today overlook: The wealth of the 50+ demographic would be the 3rd largest economy in the world.
His message to innovators? Stop designing for the messenger-bag-totting hipster. Try addressing the 100 million strong demographic (the 50+) that generates annually over $7.1 trillion in economic activity in the US.
And the money is following towards this economic trend: there has been a 59% increase in funding for aging tech (for startups like us!), despite the fact that it’s not as “sexy” a segment as other areas of health tech.
Given the vast array of challenges and problems facing the aging demographic, where are the biggest opportunities for innovation? Medication management, vital sign monitoring, and care navigation offer the largest areas of growth, Khurana said. The full report from AARP and Startup Health highlights all nine health innovation frontiers, which represent a vast and under-addressed market opportunity.
Khurana went on to elaborate that the products that will win out in today’s aging tech market are ones that:
- are affordable
- solve a simple problem
- make software updates a seamless process
If you’re interested in learning more about digital health insights for the 50+ market, read AARP’s report here.