How Pharmaceuticals Can Outsource to Boost Efficiency
The pharmaceutical industry has historically been one of the most profitable sectors.…
Drug Companies Need Evidence Generation Strategies
The pharmaceutical industry has undergone some tremendous changes in recent years. Despite…
7 Tips for Pharmaceutical Brands Working with Multiple Agencies
These days pharmaceutical brand teams are working with multiple agencies at any…
Ending Pay-For-Delay Deals Could Raise over $5 Billion
The deficit reduction “super committee” charged with coming up with $1.2 trillion…
Conflict of Interest Problems in Xigris Marketing
Eli Lilly is withdrawing Xigris from markets worldwide after a major study…
Who Will Drive Social Media Use in Health Care? Part 2
This is the second of a three part series examining how various…
