Breaking News: Healthcare Advertising Changing for the Better
You don’t often see the topic of healthcare marketing covered by the…
Hospital Ad-Wars: Who Wins When Titans Clash?
This is a story about competing hospital systems where the legal wrangling…
Can We Use Humor to Advertise Our Hospital? Don’t Make Me Laugh.
Swatches Swatches Using humor in advertising—especially healthcare ads—is both difficult and dangerous.…
