Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
This post is part of our series, Digital Analytics 101 for Healthcare Marketers,…
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Patient Survey Shows How Patients Use Online Information
A recent survey of cancer patients by Patient Power yielded amazingly powerful…
Tweets and Social App “Vine” Cover Live Surgery in UK
Very recently in the UK, Spire Bushey Hospital in Watford used Twitter…
Can Social Media Reduce Physician Burnout?
In late fall of 2011 I was tired of medicine. While seeing…
Involving Pharma in Social Media: Chat 122 Summary
On April 3rd, we explored as yet uncharted territory for #hcsmca, namely…
Big Data in Tune with the Healthcare Industry
Big Data is big. And it’s getting even bigger in healthcare. Big…
Doctors 2.0 & You: Infographic on the #doctors20 Hashtag
All Social Media platforms bring with them new data streams, based around…
For Hospitals, More “Likes” = Lower Mortality?
Facebook may really have an impact on health! According to a new…
Social Media and Doctors: Q&A with Doximity CEO Jeff Tangney
Online doctor/patient relationships are the new frontier in social media. A report…
HealthCare Pricing Visibility Through Social Media
Pricing visibility in healthcare is just gaining traction. With the prevalence of…