Using Content Marketing to Deliver Inbound Patient Prospects
The Internet has dramatically reinvented how prospective patients find their way to…
Driving Your Healthcare Marketing Further in 2016
In a rapidly changing environment, it’s imperative that healthcare marketers remain focused…
Optimizing Your Hospital’s Online Presence: Structure Your Website in Accordance with SEO Best Practices
A hospital’s website is its anchor in the digital landscape; provided it’s…
The 7 Best Podcasts for Medical Marketers
When you’re short on time, the best advice comes on-the-go. Here’s our…
Tracking Campaign Effectiveness: The “Don Draper Days” Are Over
By Nadine BaarstadAs binge-worthy as it was to watch, Mad Men also…
Be Inspired: 3 Ways to Originate the Content Your Patients Want
There’s an insatiable need for consistent, quality healthcare content, and with a…
Online Conversion Optimization Strategies for Healthcare Professionals
Life can be pretty stressful sometimes, which is why it's important to…
Nope, Social Media Isn’t the Magic Cure-All You Think It Is
You might be surprised to learn how often we get questions about…
Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so,…
Opportunity Lost: When Inbound Marketing Doesn’t Work in Healthcare
When opportunity knocks, you’ve got five minutes or less to answer the…