HealthCare Marketing: Choosing the Right Healthcare Advertising Channel
One of the most common medical advertising mistakes that doctors and hospitals…
Physician Ratings & Reviews: Doctors Distrust Them and Patients Ignore Them
The many and various “doctor review” sites seem to be as popular…
The Much-Neglected Secret to Beating Your Healthcare Competition Online
As long as everyone’s preoccupied with the big game this weekend: Remember,…
What if Disney Ran Your Hospital?
Fred Lee blended his experiences with Disney and hospitals and wrote a…
Four Predictions That Will Shape 2013 Healthcare Marketing
This is the month when everyone (anyone, it seems) cranks up their…
What the London Olympics Will Teach Us About Increasing Patient Volume
What can the 2012 Summer Olympics in London teach healthcare marketers about…
Does the Healthcare Industry Need to Revisit ‘Marketing 101’?
Healthcare practitioners and technology developers alike are experiencing new pressures to either…
The Disconnect Between Hospital Marketing and What Patients Need
If you have an acute health problem like a heart attack or…
Target Knows You’re Pregnant, Even if No One Else Knows
As Pole’s computers crawled through the data, he was able to identify…
