Tag: healthcare marketing

The CMO: Mind the Gap

“The CMO is dead,” writes Dominique Turpin, the head of IMD, a…

Jeff Gaus

YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing

Editor’s Note: This is a further installment in our continuing series of…

Stewart Gandolf

How Is Marketing a Healthcare Practice Different?

In many respects, marketing a healthcare practice is not substantially different from…

Stewart Gandolf

Beautiful Healthcare Marketing: Angelina’s Decision

So rarely is healthcare marketing a beautiful thing. So rarely is healthcare…

dorothywetzel

23: Number of Useful Internet Marketing Stats in This Healthcare Post

On any given day—every day, actually—you and I and everyone in the…

Lonnie Hirsch

Straight Talk About the State of Healthcare Marketing

Earlier this week, I sent an email to a group of long-time…

Karen Corrigan

Can We Put the Hospital Marketing Genie Back in the Bottle?

I am old enough to remember when physicians did not advertise. It…

Joanne Conroy

What Do Patients Want From Pharma?

If it seems like we are always asking ourselves this question, that’s…

Pam Todd

7 Tips for Pharmaceutical Brands Working with Multiple Agencies

These days pharmaceutical brand teams are working with multiple agencies at any…

Stacy Busking

5 Laws of Innovation and Adoption for Telehealth / mHealth

Every week, I hear about more telehealth, telemedicine, and mHealth solutions in…

Nirav Desai