Is Healthcare Marketing a Grotesque Business or Ethical Imperative?
Recently we found a hot potato in our email.A new subscriber to…
50 Best LinkedIn Groups for Healthcare Marketing
LinkedIn professional group participation is often underutilized, so as a boost for…
Healthcare Marketing 2014: 10 Reasons to Demand Digital
If you are responsible for leading the development and execution of a…
How a Tear-Jerking Cleveland Clinic Video Went Viral
Originally published on MedCityNews.com.Interestingly, the Cleveland Clinic’s empathy video that was passed…
Website, Social Media, or Email: Where’s Your Real Marketing Muscle?
Two interesting items in the online news caught our attention recently. Both…
Why Newly Hired Physicians Lose Money for Hospitals (and Need Marketing)
About the time the Affordable Care Act (often labeled Obamacare) was enacted…
How Healthcare Marketers Can Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma…
YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
Editor’s Note: This is a further installment in our continuing series of…
How Is Marketing a Healthcare Practice Different?
In many respects, marketing a healthcare practice is not substantially different from…