20 Rules to Kick-Start Successful Email Marketing
Email marketing—a popular form of marketing directly to the customer/subscriber—has the appeal…
Twitter Cheat Sheet: Microblog Quick Guide for Marketing
Social media platforms have become marketing instruments for patient engagement, service line…
4 Reasons Doctors Are Taking a Fresh Look at In-Office Dispensing
More than ever, medical practices throughout the US are motivated to look…
What Patient Centricity Means to Marketers
In 2011, when Lilly and Disney teamed up to create a series…
How to Create Helpful Healthcare Lists with List.ly
I am an avid Twitter fan. It is the social media platform…
Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger
If you thought that online patient review sites were important, you’d be…
What Makes a Healthcare Website Shine?
Hospital or healthcare websites aren’t always the easiest for customers to…
7 Counterintuitive Tips: Creating Content That Actually Means Something
The overwhelming deluge of information spewing from the Internet—on any and every…
9 Best Practice Tips and Techniques for Superior Podcasts and Audio Content
Online audio content—such as podcasts, webinars, interviews and the like—have grown in…
Four Lesser-Known Ways to Enhance Your Web Presence
For effective healthcare marketing, it’s not a question of having an Internet…