Why Every Hospital Should Be Doing Search Engine Marketing
More and more hospitals are trying out search engine marketing (SEM) through…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2…
The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing…
The Not-A-Marketing Book Every Healthcare Marketer Should Read
Strictly speaking, ePatient 2015 – 15 Surprising Trends Changing Health Care is…
How to Persuade, Charm and Convince: Marketing’s Rule of Three
The “Rule of Three” is a fun and easy-to-use “universal truth.” It…
Consumers Prefer Marketing Collateral by Post to Email
Overall, trust in brochures, flyers and direct mail is fairly low, but…
Using Multi-Media Resources to Build Long-Lasting Relationships with Patients
In the world of medical marketing, hospitals are unique. Doctors are more…
LinkedIn Cheat Sheet: Leverage the Executive Side of Social Media
Social media facilitate patient engagement, service line awareness, new business development and…
20 Rules to Kick-Start Successful Email Marketing
Email marketing—a popular form of marketing directly to the customer/subscriber—has the appeal…