8 Ideas for Topics You Can Write About in Your Medical Blog
Start your company’s medical blog todayWe repeatedly suggest to medical companies we…
Beyond the Buzz: Scheduling Healthcare Tweets
One of the most frequent questions I get asked by healthcare professionals…
Trump Wisdom: How Successful Doctors Play to Win
We’ve had the great good fortune and pleasure to team-up with many…
Defining the Point of Care Market
It’s useful to segment and analyze markets for developing company and product…
Let Strategy Drive Healthcare Marketing Decisions (Part 3)
We’ve all been there. That place where we’re executing carefully crafted marketing…
5 Must-Have Calls-to-Action on Your Medical Website
Your website provides an excellent opportunity to introduce your medical practice to…
Patient Engagement in Healthcare: Stewards of the Brand Promise
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers…
Making Health Addictive: Employ Subliminal Messaging
Since I gave a keynote at the 2013 Connected Health Symposium called…
5 Ways to Market Yourself as a Medical Expert
Because medicine is a service-oriented profession, medical practitioners must embrace marketing today,…
Focus Healthcare Marketing to Improve Business Performance (Part 2)
How do healthcare marketing executives decide where to allocate scarce marketing resources – both…