Image Building at the Expense of Real Growth: A Critical Mistake
Among our list of 19 critical medical advertising mistakes that healthcare organizations…
First Principle of Enduring Success: Existing Patients First
Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care…
More Trump Wisdom: Playing Your Winning Marketing Cards
In an ordinary game of five-card poker there are 2,598,960 possible hands…
Beyond the Buzz: The Healthcare Guide to Getty Images
Getty Images, a premier supplier of stock images, has announced a new…
5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans
Depending on fiscal year cutoffs, hospitals utilize different timeframes for establishing budgets.…
Ways to Make Your Images Work for You
Images are key to achieving social media success – and that includes…
5 Ways to Target Your Medical Practice’s Search Marketing Ads
Search marketing and pay per click (PPC) advertising can put a bite…
Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers
Editor’s Note: This article first appeared in the March/April issue of Spectrum,…
Invest to Build a High-Performing Healthcare Marketing Team (Part 4)
Final post in a four-part series. Final post in a four-part series.Marketing…
Neurochemistry and the Art and Science of Storytelling [VIDEO]
Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional…