How Much Is Your Website Hurting Your Business?
If your website hasn’t been updated in the past year, it’s almost…
The Importance of Clear Communications in Clinical Trial Marketing
We place great emphasis on the importance of clear communications - employees…
Multi-Screen Marketing: 17 Things You Need to Know
Your communications professional life was busy enough when, only a few digital…
Zyrtec’s Healthcare Social Media Campaign
How do you get allergy sufferers to buy your drug? With cute animals,…
Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis
Having an online presence has its advantages when it comes to healthcare…
How to Use Youtube for Healthcare Marketing
Creating a presence on YouTube for your healthcare facility can be fairly…
Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Storytelling has been around far longer than man's capacity to put those…
Image Building at the Expense of Real Growth: A Critical Mistake
Among our list of 19 critical medical advertising mistakes that healthcare organizations…
First Principle of Enduring Success: Existing Patients First
Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care…
More Trump Wisdom: Playing Your Winning Marketing Cards
In an ordinary game of five-card poker there are 2,598,960 possible hands…