How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
It doesn't matter how many prospects you address. Your online marketing…
Capture Patient and Market Insights with Social Media Listening Programs
For many, social media can be a double-edged sword. Users take…
Staying on top of the technology trend: 4 things to learn from young healthcare professionals
Success in the healthcare field, like all consumer-driven business, is about marketing.…
Saving Healthcare Digital Marketing Budget With Google’s Location Extensions
Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted…
Four Hospital Marketing Trends to Expect in 2016
Today’s hospital marketing strategies are very different from those of the past…
Micro-Moments and Healthcare Marketing: What you Need to Know
Healthcare marketers, meet your newest match. They’re called micro-moments, and they’re transforming…
Why PPC Should Be a Long-Term Process For Healthcare Companies
We get it. You want leads now. Your business depends on it.…
Why “Visitors” is a Misleading Metric for Your Hospital Website
"Visitors" is a high-level metric that most hospital marketing teams measure in…
How Data Can Help You Get New Patients
When looking for new patients, healthcare facilities are using a variety of…
5 Statistics Healthcare Marketers Should Know About Digital Marketing
Healthcare marketing is an oftentimes confusing and frustrating endeavor. Despite being beset…