Consumers to Battle the Healthcare Gods
There’s a joke that’s often shared by medical students: “What’s the difference…
The Importance of Marketing and Customer Service in HealthCare
In the age of Patient Empowerment and the trend towards patient consumerism,…
The Disconnect Between Hospital Marketing and What Patients Need
If you have an acute health problem like a heart attack or…
Health Insurance Industry Has Worst Customer Service – Survey Says
Health Insurance Industry ranked last of 18 industries surveyed in the…
Hospital Customer Service Programs Taking Off …
Hospital Customer Service … a disappearing Oxymoron. Hospital Customer Service is getting…