Key findings for healthcare employers include:
- Across all industries, 94% use or plan to use social networks/media for recruiting
- 9 out of 10 surveyed companies using social media in their recruiting strategy
- Recruiters use LinkedIn 93% of the time to search, contact, and keep tabs on candidates in the hiring process.
- 65% of recruiters surveyed use Facebook and 47% of recruiters use Twitter to post about company culture and showcase the employer brand.
- 18% use Twitter and 25% use Facebook to vet candidates after the interview process.
- 73% of recruiters report they will increase their investment in social networks in 2013
- 62% report they will increase their referral incentives for employees who can easily share postings with their friends on social networks
- 43% spend less than $1000 per month on social recruiting, but 60% estimate the value of these hires is greater than $20k and 20% estimate it is greater than $90k per year
For those of you looking for a job and wondering what not to post (besides confidential patient information) consider:
- 93% of recruiters report reviewing candidates’ social profile in the hiring process.
- 42% have reconsidered a candidate based on content from social profiles.
- Illegal drug usage meets with the most universal disapproval, with 83% of recruiters reporting a negative reaction to such posts.
- Sexual posts (70%) and profanity (65%) are also frowned upon by recruiters – a 5% jump from the 2012 survey.
- Gun references trigger negative reactions among 50% of recruiters.
- 65% remain neutral toward overtly political posts.
(Social recruiting / shutterstock)
