Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the pandemic and have dropped to -0.8%.
Fortunately, there are a number of things that healthcare organizations can do to improve their outlook. One important tip that they can follow is to embrace the right marketing strategies.
Digital marketing has become important for many hospitals and other healthcare companies. However, there are specific digital marketing practices that can pay higher dividends than others. Infographic marketing is among them.
Infographic Marketing is Invaluable for Healthcare Companies
What is it about infographics that have made them so popular recently? This style of visual information presentation seems to have emerged from nowhere to gain massive popularity online.
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There are countless sites dedicated to posting the best new infographics, and they are widely shared across social media. And for good reason, these fun, colorful graphics do an excellent job of making complex information easy to understand at a glance. But why have these risen in popularity so much in recent years?
Here are some reasons you should be using infographics in your own healthcare marketing efforts, including tips on how to make infographics.
Keeping Up With the Competition
It’s no secret that online businesses are all fighting for their share of traffic. You hear it all the time in marketing circles – “the only thing standing between you and success is the will to try.”
But this isn’t entirely true. Just wanting something doesn’t make it happen by itself, but in many cases, it does help the process along.
Infographics are highly shareable items online. If you post one on your site or social media channels, then people will spread it around even more than they might otherwise do to your articles or blog posts. This means that infographics get additional distribution without needing too much extra effort on your part after creating them.
The Power of Visualization
The healthcare sector needs to be able to communicate effectively with customers and patients. This can be challenging, due to the complicated nature of the work that is difficult for laypeople to understand.
One of the best ways to use infographics is to provide visual ways to illustrate the benefits of certain services. For example, we published an infographic on the benefits of mHealth. mHealth companies could use similar infographics to communicate the benefits of their services.
Humans are naturally visual creatures, so it comes as no surprise that infographics have become so popular in recent months. We have an easier time understanding information when it is presented to us in a format we can see and visualize easily. This is why you often see charts and graphs scattered throughout presentations. That’s because they help the listeners keep up with what’s being said!
Therefore, it makes sense that people would react positively to infographics, which are essentially just modernized vector-based graphics for the Internet age. Infographics are easy to scan quickly for even the busiest viewer because there is no need to read the text to absorb the content. That’s thanks to all of the images used along with bullet points or other textual hints at each section.
The Desire to Share
One of the most important factors in deciding whether or not to make infographics is based on the desire to share them with as many people as possible. These pretty graphics have a very good chance of going viral – just check out some of the best infographics templates at Venngage for proof of how awesome they can be!
Infographics are a fantastic way to gain new likes, shares and followers on social networks such as Facebook, Pinterest, Google+, Tumblr and more. They aren’t always easy to create from scratch though. If you’d rather use an infographic maker to generate your own customized design quickly instead, then take a look at Venngage.
The Desire to Learn
You may have noticed that infographics are very popular among sites where there is a lot of information to share with the reader, usually along the lines of “10 Steps to Do XYZ” or “12 Most Common Types of XYZ.” This is because these visual representations make it easy for us to make connections between ideas. This kind of clarity does wonders for helping people remember what they’ve read.
This is very important for healthcare professionals trying to teach customers how to stay healthy. They can share infographics on certain healthy weight loss tips, the importance of protecting against Covid-19 and other health tips.
When you create an infographic about your own services or products, then you’re essentially sharing all of this insightful information in one convenient graphic! That’s why these are often used in product descriptions on e-commerce websites. If the customer reads just one page with lots of text, then they may not remember much at all by the time they’re done. With an infographic, a shopper has a chance of connecting with the product’s attributes and benefits before going on to make a purchase.
The Desire to Learn More
Infographics are useful for making complex information easy to understand. However, that doesn’t mean there isn’t room for even more educational guides using the power of visual communication! Further reading resources such as glossaries or tutorial pages can be created as infographics too, so your readers know exactly what to expect when clicking through.
These “mini-infographics” can help you boost traffic from those who just want to look up some quick facts and complete their research quickly. You can even include a clickable link for catering to your audience’s desire to share!
Infographics are Great but Can be Difficult
It’s important to note that creating infographics can take quite some time if you want them done right. You should expect to spend at least eight to 10 hours on an infographic on average. This is why you should only attempt one if it makes sense for your current situation. Making sure the images and text all go together well while keeping everything readable yet visually appealing isn’t easy. Fortunately, there are plenty of tools out there that can make things easier on you!
That’s where Venngage comes in handy; this platform has tons of great examples along with downloads available so readers can see exactly how these were created. Whether you’re looking to get started with good infographics for your business or just want to try something fun on the side, there’s no better place to start than by using an infographic creation tool today!
Use Infographics to Market Your Healthcare Business
Healthcare businesses need to take full advantage of the right marketing strategies. Infographic marketing can be very helpful, so they should use it to their full advantage.