The nutritional supplement industry is worth billions of dollars per year as everyone wants a supplement that can make getting into shape easier. With this demand it can be unbelievably profitable to start your own nutritional supplement brand. Building this brand will be difficult but taking a proactive approach is imperative as this industry is extremely competitive. The best supplement brands have set themselves up for success for years to come as people tend to be very loyal to supplements that gives them the results they desire. The following are ways to take your supplement brand to the next level and possibly become a household name in the fitness and athletic industry.
Partner With Anti-Doping Agencies
Partnering with labs or an anti-doping agency to approve supplements for elite athletes is a huge deal. Millions of athletes in college, high school, and professionally are subject to random drug tests. The last thing that they want to do is to be suspended simply for trying to optimize their performance. Many of these bans even if the banned substance was accidentally taken can last months or even years depending on the substance. Being able to reach out to colleges offering to sponsor their weightlifting facilities can start to build up a customer base. Athletes want things that are working for them and often are willing to pay premium price for this as their performance means so much to them.
Educate With Your Blog
The blog should be a place where people flock to educate themselves about all things fitness and health. This could be a place where workout programs or 30 day challenges can be posted as well. People look at supplements like a cure-all when in actuality they just help you attain a goal but the hard work still has to be done. Staff should have a good idea of how their products are best used so keeping content creation in house might have to be mandatory. Outsourcing this can lead to poor advice that results with losing customers as they will religiously follow a program if it is promised to work for them.
Find Influencers To Partner With
The world of influencer marketing might be the most important in the health and fitness niche. People look up to athletes as well as fitness figures and want to know which supplements to use regularly. Finding those influencers that do use your products religiously can be difficult for a new brand. Most influencers that have a community of followers that trust them will try a sample and let their followers know what they think. This can be a double edged sword if your products are low quality though as the influencer might post a bad review.
Different Products For Different Goals
A supplement brand does not only have to be for people trying to put on muscle but rather incorporate their products to fit a multitude of goals. Certain athletes have different goals during their offseason whether it is to gain weight or recover from an intense workout. Stacking these supplements can be a perfect way to attain the goal with hard work and these stacks can be sold as a package with a discount given on the overall package. People usually fall into a few categories: people trying to gain weight, lose weight, get stronger, more explosive, or tone up their current body composition. The best MCT oil for example could support weight loss and be a great addition to someone practicing the Ketogenic diet.
Highest Quality Ingredients
When teaming up with an entity like the World Anti-Doping Administration or WADA it is imperative that the highest quality ingredients are used. This will help reduce if not eliminate the chances of contaminated substances which have triggered quite a few failed drug tests in the past. People also do not want to be consuming fillers which many nutritional supplements have and some are actually a majority of the fillers rather than the actual ingredients to increase overall weight.
Conclusion
Keep your supplement brand on the up and up to see it reach its true potential. Do not allow outside influences to distract your company from the end goal which is to be one of the most popular supplement brands on the market. You can do it!