By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Fort Belvoir Community Hospital astounds with groundbreaking technology and devotion to patient care
    How Computers Keep Us Alive
    November 14, 2012
    The Penalty Box for hospitals
    The Penalty Box: CMS’s 3 Ways to Ding Hospitals
    June 28, 2014
    Assessing Med School Applicants’ Digital Footprints
    February 13, 2013
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Do Colors Influence Website Visits?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Do Colors Influence Website Visits?
Business

Do Colors Influence Website Visits?

waxcom
waxcom
Share
3 Min Read
SHARE

Your website is the online hub of your hospital or healthcare facility. If the website is designed with easy to find and accurate information, you may have a good chance of getting a new patient. In contrast, if your website is difficult to navigate, hard to understand, poorly designed and not optimized for multiple devices you may lose out on some valuable new business.

Your website is the online hub of your hospital or healthcare facility. If the website is designed with easy to find and accurate information, you may have a good chance of getting a new patient. In contrast, if your website is difficult to navigate, hard to understand, poorly designed and not optimized for multiple devices you may lose out on some valuable new business.

health marketing websitesAnother factor that could influence your website traffic is the color palette. Color and marketing go hand-in-hand. In fact, color increases brand recognition by 80 percent and is directly linked to consumer confidence, according to many studies.

Choosing the perfect color palette is important in order to effectively communicate the message, strengthen the idea of your facility and to create brand awareness.

More Read

5 Tips to Ensure Timely Patient Payment
Combating the Nursing Shortage with Mobile Patient Engagement
Top 3 Healthcare Trends of 2016
8 Writing Tips for Healthcare (Even If You’re Not a Writer)
Physicians Leaving – Things Just Aren’t Working Out Between Us….

Healthcare related websites should be positive. Your goal is to provide a service to help another person improve their quality of life. Here a few colors you may want to consider on your website (and other marketing material) that can help achieve that goal:

  • Using yellow on your site shows optimism and youthfulness. People are definitely looking for that when choosing a hospital.
  • Purple is a color that is often used to soothe people’s feelings. Getting health-related information can be stressful and confusing to a patient. The color purple can help lessen anxiety.
  • Blue represents trust and security. When you’re dealing with people’s lives, having a patient trust your facility can be a big challenge. By using blue, you are showing you are reliable.

Color is not the only influence on consumer behavior but it does play a big role. Buzz words and convenience also play a role in the decisions people make.

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025

You Might also Like

Generation Jones: Marketing Healthcare to Young Baby Boomers

June 24, 2016

Readmissions: Hard to Predict Who it Will Be and Why

June 18, 2011
BusinessFinance

Determining the ROI on Aquatic Therapy in Your PT Practice

November 14, 2017

How You’re Going to Pay for Hurricane Irene

August 30, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?