Medical Marketing to Millennials: Convenience is the New Currency
Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability…
Debunking SEO Myths for Medical Websites
Search engine optimization, or SEO, can be a complicated term. There are…
The Three Cs of Physician Reputation Management
Have you ever Googled your name or the name of your medical…
For Medical Websites, User Experience Can Matter Even More than Patient Trust
New research suggests that easy navigation and accessibility are more important to patients…
Improving Your Medical Practice’s Web Presence
To increase the visibility of your medical practice, building a strong “web…
Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars
In order to get the highest return on their marketing spend, physicians…
Digital Analytics 101 for Healthcare Marketers: Local Search Optimization
This post is part of our series, “Digital Analytics 101 for Healthcare…
Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online
For healthcare marketers, tech-obsessed millennials have become the primary target for digital…
How to Best Manage the Good Name of a Hospital
In the medical field, a hospital is only as good as its…
10 Conversion Boosters for Physician Websites
For physicians, even the most effective digital ad campaign won’t do much…
