Social Media in Healthcare: Recognizing Challenges and Providing Value
I wrote a post for the HIMSS blog and want to share it…
The Heart of Content Marketing for Life Sciences: Start with a Powerful Story
A community in the developing world spared years of unnecessary suffering from…
Beyond the Buzz: A Healthcare Guide to Maintaining Professionalism on Facebook
Social media have blurred the distinction between personal and professional identities, challenging…
Some Doctors Are Getting the Hang of Online Reviews
Doctors Check Online Ratings and Make Some Changes in the Wall Street…
Getting It Right: More Physician Reputation Management Rules [Part 2]
Our previous post, 10 Commandments of Online Reputation Management for Physicians, emphasized…
Using Twitter to “Live Tweet” a Kidney Transplant @UofUHealthCare
University of Utah Health Care (@UofUHealthCare) pushed the healthcare social media agenda…
The Art of Strategic Communications Planning and Content Marketing
Strategic communications planning is defined as communicating a concept, a process, or…
Patients Helping Patients: Improving Health Literacy and Cancer Care
(Originally published on Patient Empowerment Network) (Originally published on Patient Empowerment Network)ASCO recently…
Avoid These Top Three Mistakes in Clinical Trial Marketing
Clinical trial marketing is a very important component in successfully bringing a…
Interview by ePatient Michael Weiss of ePatient Vanessa Carter [VIDEO]
Doctors 2.0 & You is more than pleased to promote the work…
