Latest eHealth News
Beyond the C-Suite: 3 Ways to Build Customer Focus
One of the most encouraging signs of progress in Pharma is the…
Hospitals and Social Media: Are You Engaging the Right Audience?
Many hospitals are using social media as part of a broader marketing…
Best Practices for Proxy Data Access
TOWER has helped clients understand patient needs and expectations around granting proxy…
Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup.…
Use “FAQs” to Produce Marketing Content for Your Medical Practice
The age of the family general practitioner has given way to the…
ICD-10 Delay: What It Means to You
When President Obama signed H.R. 4302 into law, it pushed back the…
HIPAA Privacy and Security Compliance: Should You Care?
The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The…
Healthcare: Get Ready to Shake, Rattle and Roll
On March 14th, I published a HealthBlog post called Disrupting and Destructing Healthcare. It…
Healthcare Buzzwords: What Is Big Data?
The term “Big Data” has only recently entered the healthcare and The…
