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4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
When a hot topic about medicine goes viral, it is a golden…
Collaborative Physician Engagement
I entitled this post “Collaborative Physician Engagement” when I learned that the…
Google’s Mobile Notice: A Dire Warning for Healthcare Websites
The Godzilla of search engines—Google—has published a warning that, beginning in April,…
Helping Patients Quantify Their Health Data: The Quantified Self Movement
The Quantified Self MovementThe Quantified Self Movement was started back in 2007…
Health Wonk Review: Spring Forward Edition
This has been a record-setting winter, and not in a good way…
Healthcare Reputation Management in a Web 3.0 World
Review sites are popping up everywhere, and it’s more important than ever…
Deploying a Patient Portal Isn’t Enough to Engage Them
Much has been made of the push to better engage patients, but…
How Recruitment in Clinical Trials Benefits from a Personalized Approach
From studies in the New England Journal of Medicine to this touching…
Beyond the Buzz: 3 Free Tools to Help You Measure Your Twitter Influence
You probably already know how many followers you have on Twitter, but…
Secrets of Engaging, Contagious and Shareable Content
Regular publishing—producing content for a website, blog, social media and other digital…
