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Tracking Campaign Effectiveness: The “Don Draper Days” Are Over
By Nadine BaarstadAs binge-worthy as it was to watch, Mad Men also…
What Steps Can Doctors Take to Boost Patient Loyalty?
Signs of aging happen to everyone, but if you want to keep…
Digital Analytics 101 for Healthcare Marketers: Social Media Analytics
This is part of our series, Digital Analytics 101 for Healthcare Marketers,…
Politics or Purpose: What’s Driving Your Hospital Marketing?
By Lauren HenssQuite often, we see outdoor advertising for hospitals that is giant-sized…
Obamacare and the changing healthcare landscape [Infographic]
Since it was signed into law in 2010 the Patient Protection and…
2016 Excellence in Behavioral Health Program Design
2016 is going to be a big year for Behavioral Health, thanks…
Be Inspired: 3 Ways to Originate the Content Your Patients Want
There’s an insatiable need for consistent, quality healthcare content, and with a…
Online Conversion Optimization Strategies for Healthcare Professionals
Life can be pretty stressful sometimes, which is why it's important to…
HIMSS16 Preview: Data helps reveal theme of this year’s show
It’s back to Las Vegas for HIMSS16 in a bit more than…
