Latest Business News
Blurred Lines: Angling for Advantage in the “New Normal” of the ACA
Would you rather get your healthcare from an insurance company or buy…
Digital Analytics 101 for Healthcare Marketers: Blogging
In this installment for our series, Digital Analytics 101 for Healthcare Marketers,…
Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings
There are hundreds of sophisticated marketing tactics that can take your hospital…
All Payor Claims Databases: ERISA Pre-emption and the Tragedy of the Commons
The Supreme Court handed down its decision in Gobeille v. Liberty Mutual…
How to Manage the Online Reputation of Your Medical Practice
Reviews can make or break a medical practice — and since most…
7 Skills You Must Have to be a Great Hospital Administrator
Being a hospital administrator is not an easy job. It’s highly demanding…
Using Content Marketing to Deliver Inbound Patient Prospects
The Internet has dramatically reinvented how prospective patients find their way to…
Patient Satisfaction Delivered the Disney Way
Healthcare Can Learn A Lot from Disney About How to Satisfy Patients …
Dealing Effectively with Shift Changes and Patient Handoffs
If you have kids, you know the worst time of day is…
How the Uber-ization of Healthcare is Going to Put the Industry in Gear
As the on-demand, app-based service model practiced by companies like Uber continues…
