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Dropping Employer-Sponsored Insurance Could Benefit Health Care System
Special thanks to Emily Egan for her thoughtful contributions, writing and ideas…
In Times of Change, HealthCare Leaders Turn to Internal Communications
Healthcare leaders recognize the importance of internal communication experts when it comes…
Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
We’ve noticed a disturbing sameness among some hospital and medical advertising. Fortunately,…
HealthCare Marketing: Create Great Hospital Content
Its hard to figure out what patients want to hear. It’s harder…
The Importance of Content Marketing For Orphan Drugs
Content marketing is currently a hot trend, but in the rare disease…
HealthCare Marketing: Choosing the Right Healthcare Advertising Channel
One of the most common medical advertising mistakes that doctors and hospitals…
The Loophole That’s Made Cancer Drugs Profitable Again
The Program:The program, known as 340B, requires most drug companies to provide…
Unlocking a Patient’s Comprehensive “Clinical Narrative” Is Critical to ACO Enablement
There has never been a more pronounced period of transformation and change…
Healthcare Pendulum, Has It Swung Too Far?
Does your healthcare system have a balanced approach to cost containment…
