Finally: An FDA (Draft) Guidance for Social Media in Medical Marketing
FDA Social Media Guidance: Four years in the makingFour years have passed…
CMS and Transitional Care Management Reimbursement Expansion
There is a new expansion to CMS's new reimbursement for transitional care…
Consumers Prefer Marketing Collateral by Post to Email
Overall, trust in brochures, flyers and direct mail is fairly low, but…
The Latest Numbers on Exchange Enrollment
The government has released the latest numbers on enrollment in the health…
Surprises in New York A.C.A. Enrollments
SUMMARY: We were surprised by the companies New Yorkers chose for their…
Engagement: Making Your Social Media Matrix Sticky
The research folks at Pew Internet provide an insightful report about the…
Healthcare IT VC Funding Almost Doubled in 2013
First published on MedCityNews.com. Mobile health companies led the way to a record…
Why Approach ICD-10 with a Sense of Urgency
As the October 1, 2014 deadline approaches, the necessity for immediacy in…
Using Multi-Media Resources to Build Long-Lasting Relationships with Patients
In the world of medical marketing, hospitals are unique. Doctors are more…
How Performance Programs Will Transform Healthcare
The three main catalysts in healthcare transformation are technology, science and reimbursement.…
