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power of three
healthcare marketing

How to Persuade, Charm and Convince: Marketing’s Rule of Three

The “Rule of Three” is a fun and easy-to-use “universal truth.” It…

Lonnie Hirsch
Lonnie Hirsch
January 22, 2014

Can a Mandated Health Benefit Violate a Corporation’s Religious Freedom?

There has been lots of brouhaha about the ACA mandate to provide…

psalber
psalber
January 22, 2014

Patient Recovery: It Takes a Village

I recently presented to a Cardiology Group on potential ways to address…

tkilpatrick
tkilpatrick
January 22, 2014

Massachusetts Wins the Prize for Most Expensive Healthcare

It has recently been brought to the attention of the good citizens…

Brad Wright
Brad Wright
January 22, 2014
healthcare reform, medical device marketing, ACA, Affordable Care Act, online marketing
ACA

Benefit from ACA Boost to the Consumer Medical Device Market

Forbes online recently posted a commentary which should be of interest to every…

Jonathan Catley
Jonathan Catley
January 21, 2014

Health Care Costs and the Medical Malpractice Myth

It’s common knowledge that health care costs in the United States are…

ndonovic
ndonovic
January 21, 2014

Finally: An FDA (Draft) Guidance for Social Media in Medical Marketing

FDA Social Media Guidance: Four years in the makingFour years have passed…

Chen Sirkis
Chen Sirkis
January 21, 2014

CMS and Transitional Care Management Reimbursement Expansion

There is a new expansion to CMS's new reimbursement for transitional care…

thielst
thielst
January 20, 2014
It is no surprise that the most trusted information sources were doctors and nurses and other healthcare providers. Newspapers, corporate websites and online search engines comprised the next tier of trust, getting the vote from about 1 in 5 respondents.
healthcare marketing

Consumers Prefer Marketing Collateral by Post to Email

Overall, trust in brochures, flyers and direct mail is fairly low, but…

Nicola Ziady
Nicola Ziady
January 20, 2014

The Latest Numbers on Exchange Enrollment

The government has released the latest numbers on enrollment in the health…

Brad Wright
Brad Wright
January 20, 2014
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