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First Principle of Enduring Success: Existing Patients First
Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care…
The Website as Part of a Strategic Hospital Marketing Plan
Designing an effective hospital website is getting a lot more complicated than…
Diagnosing Cash Flow Problems in a Medical Practice
Most small and mid-sized medical practices operate in a difficult environment. They…
Are Healthcare Consumers at the Forefront of Digital Health?
By Barbara Ficarra, RN, BSN, MPA and Ben HeublSimply put, healthcare is…
Are Healthcare Consumers at the Forefront of Digital Health?
By Barbara Ficarra, RN, BSN, MPA and Ben HeublSimply put, healthcare is…
3 Senior Care Technology Trends to Watch
In 2014, the youngest generation of baby boomers turns 68. In 2014,…
The Age of “Patient Opinion Leaders”
I am writing this from a conference of pharmaceutical executives meeting in…
The Meaning and Depth of the Primary Care Crisis
The Crisis in Primary Care – Part 1 of a Series The…
Big Pharma: Direct to Consumer Marketing Is Unethical
Fibromyalgia – this drug is advertised for its use, but what works…
