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Health Business TV: Cash for Specialists, eVisits, Nursing Shortage Myth
In this fifth episode of Health Business TV, I discuss my interview with HelloMD…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 3 of 4)
Third in a four part series describing a unique digital marketing strategy…
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing…
Millions of Americans Could Lose ACA Subsidies
Trouble on the Horizon?Yet another provision of the ACA, this one concerning…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
Second in a four part series describing a unique digital marketing strategy…
Health Care Online Marketing, Social Media and HIPAA: Google Hangout on Air
I recently spoke with Jon Schumacher and Michael Bloom on Health Jams,…
Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media
Are you thinking of engaging with social media for your healthcare brand?…
Passive Medical Income While You Sleep?
Generating revenue from a website is not a strange concept. Unless of…
10 Things Hospital Leadership Need to Know About Social Media and Marketing
Building any brand can be difficult, but in the US, hospital identity…
CMS to Begin Implementing Payment Penalties Tied to Patient Outcomes
A North Carolina academic hospital will be docked a percentage of Medicare…