The Importance of Link Copy in Your Online Marketing Campaigns
Site links are a powerful way to shorten your conversion funnel. Properly…
Enhance Brand Awareness Through Meme Marketing
If you’re responsible for providing content for your healthcare facility’s social media…
Developing Clinical Pathways
When it comes to patient safety, the best way to be prepared…
Caring Relationships
Small is BeautifulJuxtapositions are thought-provoking. Comparing diverse ideas from several sources often…
7 Viral Marketing Lessons from the ALS Ice Bucket Challenge
It’s a pop culture mash-up between a “double-dog dare” and a selfie…
How Telehealth Will Support the Triple Aim
Triple Aim 101 You’ll recall that the Centers for Medicare and Medicaid has…
Collecting Small Patient Balances: A/R Best Practices
2014 has certainly had the medical profession dealing with major changes in…
Why Video Matters in Hospital Marketing
Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that…
Curmudgeons and Physician Branding: Dr. Russell Faust
What do you get when you combine a tech geek and an…
The 6-Step Service Line Maintenance Checklist
Whether it’s your family car or the orthopedic service line, proper maintenance…