Latest Business News
Doctor Entrepreneur: What Patient-Customers Want Is Good Business
Doctors and patients have adopted new roles for themselves in the healthcare delivery…
Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog
"No medical social media strategy would be complete without a plan for…
VCs Are Investing Heavily in Healthcare
$6.4 billion. That’s the amount of funding that VCs pumped into Healthcare…
8 Things CFOs Must Know About Health Reform
Whether a Chief Financial Officer is running the fiscal operations of a…
5 Best Billing Practices for the Bundled Payment Initiative
The Medicare bundled payment initiative seems to be gaining traction among healthcare…
The Second Wave of Healthcare Informatics
As I noted in last week’s post, I’ve recently returned from a…
The Importance of Link Copy in Your Online Marketing Campaigns
Site links are a powerful way to shorten your conversion funnel. Properly…
Enhance Brand Awareness Through Meme Marketing
If you’re responsible for providing content for your healthcare facility’s social media…
Developing Clinical Pathways
When it comes to patient safety, the best way to be prepared…
7 Viral Marketing Lessons from the ALS Ice Bucket Challenge
It’s a pop culture mash-up between a “double-dog dare” and a selfie…