The Effectiveness of SEO vs. PPC in Physician Marketing Plans
It’s bad enough that healthcare professionals have to learn medical and pharmaceutical…
Ebola: Chronicle of a Debacle Foretold
Paths to Caring?Ebola is a harrowing disaster in West Africa, killing thousands…
Are ACOs Just the Managed Care of the 90’s?
A major theory driving the criticism of Accountable Care is that ACOs…
How to Secure Data in Healthcare
Recent headlines of data security breaches at large corporations and system bugs…
Collaborative Expertise in Healthcare
I entitled this post “Collaborative Expertise” in deference to Syd Finkelstein’s post…
A Quick Guide to the Marketplace Open Enrollment – Begins Nov 15
Open enrollment is right around the corner for the Marketplace. Are you…
Challenges of Stage 2 Meaningful Use Require More Allies
Click the picture to go to the HealthIT.gov website to learn more…
Health-Focused Wearables: Can Innovators, Providers, and Insurers Work Together?
I’ve been interested in the new “wearables” segment for a while. I’ve…
How Pharma Can Meet Consumer Expectations
Consumers expect rewards from pharma. When asked “which of the following services would…
3 Pathology Synoptic Reporting Examples
Accuracy in pathology reporting and interpretation is vital to patient care, risk…