Wait Watchers: ER Appointments Differentiate a Hospital Brand
Emergency Room appointments—for non-threatening care—are a flipping great idea.Ask a few patients…
“I Felt Like a Hostage”: Towards a Solution for Medical Price Transparency
I recently wrote an article critical of a business groups’ approach to…
Consumer Survey: The Virtual Waiting Room
Accenture conducted a consumer survey on patient engagement and created an infographic…
We Have Been Socialized to Be Passive Patients – But That Doesn’t Mean We Aren’t Engaged
In a recent email exchange, the physician I was corresponding with wrote…
Price Transparency: What to Do and What Not to Do
I’ve written about sky-high hospital prices in this blog, especially for uninsured…
Google Hangouts: A New Tool for Hospitals
Google+ has become a large question mark for many hospitals. If you…
Emergency Physicians Give Emergency Care in America a D+
The American College of Emergency Physicians (ACEP) has just released a report…
Patient Recovery: It Takes a Village
I recently presented to a Cardiology Group on potential ways to address…
Why Approach ICD-10 with a Sense of Urgency
As the October 1, 2014 deadline approaches, the necessity for immediacy in…
Using Multi-Media Resources to Build Long-Lasting Relationships with Patients
In the world of medical marketing, hospitals are unique. Doctors are more…
