Three Prongs of a Successful Digital Physician Marketing Strategy
When it comes to marketing a physician’s office in the age of…
GW develops a comprehensive guide to preventable harm
The Latin phrase “Primum non nocere” is familiar to all physicians: First,…
How to Build the Right ICD-10 Team
Multiple opportunities for further delaying the implementation deadline have come and gone,…
Massachusetts hospitals are making money — I’m quoted
The Massachusetts Center for Health Information and Analysis has released its 2014…
The (Little) Things That Matter To Patients
Outcome measurement is top of mind for all of us in healthcare…
Engaging Physicians and Others The Purely Old Fashioned Way
If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is…
5 Books Worth Reading for Healthcare Marketing Professionals
For hospital marketers, it’s time to hit the books. These five healthcare…
2015 Trends for Rural Hospitals and Rural Healthcare
According to the NC Rural Health Research Program there have been 56 rural hospital…
Have You Checked Your Hospital Yelp Listing Lately?
The crowd sourcing, user-review site Yelp has emerged as a regular reference…
Huddle for Excellence In Healthcare Delivery
The question “would you recommend us to a friend?” has become ubiquitous.…