We Ask Physicians to Lower Cost, Then Penalize Their Innovation
We penalize efficient physicians that leverage innovation, then we cut their reimbursement…
Cut-Rate Concierge Medicine? One Medical Resorts to Discounting
I have mixed views about concierge medicine. On the one hand I…
Focus Healthcare Marketing to Improve Business Performance (Part 2)
How do healthcare marketing executives decide where to allocate scarce marketing resources – both…
Health Wonk Review: The New Wright on Health Edition
January 2014 was a big month in the world of health policy.…
How Hospital Marketing Fits Into the Physician Quality Reporting System
One element of hospital reimbursement that looms large in 2014 is the Physician…
“I Felt Like a Hostage”: Towards a Solution for Medical Price Transparency
I recently wrote an article critical of a business groups’ approach to…
Patient Recovery: A Solution to Improve Healthcare
A healthcare system aligned toward patient recovery may reduce healthcare costs by…
The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing…
Would You Trade Places with Your Physician?
I suspect many people would answer that question with, “Yes, in a…
Are Radiologists Not Getting Paid for ED Procedures?
It's a simple fact that the only way to maintain a practice…
