Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 2 of 4)
Second in a four part series describing a unique digital marketing strategy…
Passive Medical Income While You Sleep?
Generating revenue from a website is not a strange concept. Unless of…
Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Part 1 of 4)
First in a four part series describing a unique digital marketing strategy…
Health Business TV: Concierge Medicine, Provider Engagement, and HIPAA
In this fourth episode of Health Business TV, I discuss my mixed feelings about concierge…
An Easy Way to Improve the Cash Flow of a Medical Practice
Most medical practices have tight and challenging cash flows. These practices often…
Physician Compensation 101: How Doctors Get Paid
Physician Compensation: Changes Are Coming The U.S. Healthcare System is moving toward unifying…
Encyclopedia Britannica: The Playbook for Pharma Business Model Evolution
You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia…
Healthcare Progress Depends On “E Interventions”
“The reasonable man adapts himself to the world: the unreasonable one persists…
The First Amendment, in Your Medicine Cabinet
No American in 2014 who watches television, reads a magazine, goes online…
Where Cash Is King, What Happens to Patients?
I’ve started hearing more about physician practices that are opting out of…
