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Price Transparency in Healthcare Still Lacking
The following story is absolutely true. Only the names of the people…
Use Your Healthcare Content to Create Video Value
If a picture tells a thousand words, then what is the video’s…
Will It Be About Patients This Time?
We are beginning the third transformational wave of trying to improve health…
The Folly of High Deductible Health Plans
Now that’s what I call value-based pricing! Now that’s what I call…
JP Morgan Healthcare Conference Becomes a Shopping Mall for Wall Street
The past week, San Francisco was overrun with more neckties than the…
How Your Hospital Marketing Programs Can Improve Public Health
Is hospital marketing a tool that can do more than just sell…
What Doctors Can Learn from Ohio State’s Championship Season
As a business owner who completed his undergraduate work at OSU—the Ohio…
Will Pay-for-Performance Make You a Better Doctor?
At an altitude of 30,000 feet, the healthcare reform objectives that link…
Hepatitis C Drug Battle: What’s Going On?
Just give me the cheapest oneMakers and buyers of new Hepatitis C…
Are You Wasting Your Time with Facebook?
Social media in general—and Facebook in particular—can be a double-edged sword. If…