As a healthcare business, you need to take the right measures to create a great brand reputation. One of the most important things that you can do is ensure that your healthcare employees are committed to professionalism.
There are a lot of things that employees in the healthcare sector need to do to keep your patients satisfied. You want to know that they are well trained to deliver care to your patients. However, there are other aspects of their career that are also invaluable to your healthcare branding strategy.
One important element of healthcare branding is making sure that your staff are professionally dressed and know how to present themselves properly even outside the context of providing immediate patient care. Bespoke marketing can be essential for achieving this.
Benefits of Bespoke Marketing in Healthcare Branding
Branding is important for the success of any business and smart uniforms with bespoke ties will present the best possible perception of any healthcare facility or medical firm. In fact, we know this sort of approach is vital as customers will make quick decisions about who they’re keen to do business with, often as quickly as minutes after meeting staff members. There are several ways to approach this for any image-conscious, healthcare business.
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Bespoke corporate uniforms
Dress codes are obviously different in healthcare settings than most corporate businesses. However, employees that don’t directly provide care should be expected to live up to similar standards. Healthcare employers can choose a full uniform option for their staff to present a coherent and stylish approach.
If this is new for your healthcare practice then it could be developed together with employee representatives to ensure it meets the needs of the team. Full uniforms usually include a good-quality shirt and well-priced options are available with suppliers in a range of colors and styles. These standards are usually similar in medical facilities to companies outside the healthcare sector.
You should consider the type of work your staff do and the conditions they work in. For example, a short-sleeved shirt option works well through changing seasons but if you’re planning to include a jacket, or perhaps your workspaces are heavily air-conditioned, then a long-sleeved choice may be better. Bespoke ties with a company logo, slogan, or including the company’s brand colors complement well-made shirts and are easy to design, order and update as your business grows and changes. Trousers should be carefully chosen and well-cut to consider the working needs of your team members and many businesses allow their staff to choose their own trousers in a particular color. If you choose to supply these yourself then durable fabrics such as polyester may be most appropriate.
Bespoke corporate accessories
The second way to create a recognizable team image is through accessories. Of course, doctors, nurses and other direct healthcare providers will need to wear different attire than office workers at healthcare businesses. However, the dress code should ideally be as similar for related jobs as possible.
Provide employees with prominent pieces, such as bespoke ties, which allow for coherence while team members are free to choose the rest of their daily outfits. This sort of sartorial choice was once associated most with prestige clubs and organizations, such as rowing clubs and army regiments, but this touch of class is now available to all. As with shirts and other everyday items, fabrics can be carefully chosen to suit your branding and company feel – allowing your bespoke ties to reflect the quality and care that goes into your own products and services. You could choose to embroider or print your logos on bespoke ties; this small visual cue quickly and easily improves your brand’s visibility with customers. It’s a small change to implement and allows staff members to continue to display their individuality.
How to introduce uniforms to your healthcare practice
Convinced that careful branding could make a difference to your healthcare business? It’s easy to start planning bespoke ties and other items to uplift your business’ reputation.
Think first about the colors you would like to use, and whether they will play well against the colors and style of your logo. The next choice is to understand the uniform items you will choose to offer your staff, matching up shades and styles that suit your business’ image. This is a good place to consider getting employee input to fully understand the challenges your teams have working on the floor, and may save time troubleshooting later. A good clothing supply firm will be able to offer comprehensive support in choosing and designing items such as bespoke ties, making it simple and straightforward to invest in how your customers see you. With consistent and coherent branding comes customer confidence and it’s worth every penny.
This will dramatically improve the brand image of any medical facility or other healthcare business.