Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.
Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.
But just because you post great photos and short videos doesn’t mean you’re an influencer in this ever-growing social network. It takes time and a detailed strategy.
Here are three ways to build your brand:
Recruitment
To become an influencer, you need others who already have clout in the Instagram world. However, that doesn’t mean only looking for handles that have 20,000+ followers. If most of those followers are fake or have little activity, they most likely won’t do your facility any good. You need to find the right followers.
In healthcare, one way to do this is to ask patients for their Instagram handle when they check in. Once you have a solid list of users who have been through your facility or hospital, reach out to them via Instagram – especially ones with strong followings – and engage with them. If you start giving them some “TLC,” there is a good chance they will reciprocate.
What makes this tactic so effective is that these influencers are most likely local and connected to a lot of other local people who could end up coming through your doors.
Tools
There are many tools that are available to help build your Instagram influence. One is SnapFluence. SnapFluence is simply a community of lifestyle Instagrammers, bloggers, thought leaders and visual artists who have built authentic followings online. They create conversations and interactions on your behalf, which will then amplify your handle and facility.
Repost, previously known as Regram, is a free tool that easily allows you to repost other people’s posts while also giving them credit. By finding those influencers in your targeted demographic and reposting them, you will most certainly get their attention and hopefully get them to reciprocate.
Tracking
Understanding who is actually sharing your content and who is driving the most engagement is of the utmost importance. If you aren’t always auditing and observing, you won’t know what works and what doesn’t. You may have a patient who is sharing your content and saying great things about your facility via Instagram. If you don’t know about it and aren’t engaging with him or her, you stand a chance of losing that person as an influencer.
In contrast: If you are engaging with someone who isn’t engaging back, it may be time to back off. Without tracking and observing, you will not have these answers.
If done properly, influencer marketing on Instagram can be one of the most valuable and cost-effective tactics your healthcare facility can leverage. For assistance with social media marketing, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.
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