Hospital Marketing: Medicare Payments Collide with Delivery System Reform
It would be difficult for the general public to miss the daily…
Nope, Social Media Isn’t the Magic Cure-All You Think It Is
You might be surprised to learn how often we get questions about…
Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so,…
Opportunity Lost: When Inbound Marketing Doesn’t Work in Healthcare
When opportunity knocks, you’ve got five minutes or less to answer the…
Six Strategies to Increase Patient Loyalty
GUEST POST by Joel CordleAcquiring new patients is a continuing challenge for…
7 More Social Media Tactics That Boost Engagement
Early on, more than a few medical practices, providers and hospitals jumped…
Storytelling Enhances Content, Connections and Compliance
A highly successful internist we know frequently enhances his doctor-patient encounters with…
10 Ways to Build a Better Physician Reputation
Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for…
The Singularity of Hospital Branding Success
If today’s patient-now-informed consumer isn’t at the center of your branding universe,…
Patient-Physician Email: An Untapped Competitive Advantage
With very little encouragement, a professional colleague of ours will enthusiastically explain…