Doctor House Calls in the Uber Age of Patient Convenience
Fifty-plus years ago, a doctor would come to the patient about 40…
Pixar’s Magic: Storytelling is a Doctor’s Strongest Medicine
Telling a meaningful story in—one that captures the imagination and interest of…
Two Hospital PR Case Examples: One Bizarre, One Just Crazy
By Stephen Gregg By Stephen Gregg Two “PR-painful” news stories caught our…
Care and Feeding of Doctor Online Presence, Reputation and Brand
If you ask 10 doctors about their professional reputation, most will say…
Is Your Hospital Brave Enough to Publish Online Physician Reviews?
A breakthrough idea can be a scary thing. The nation’s healthcare delivery…
How Healthcare Social Media Links to Better Outcomes
Social media has become so pervasive in American society that it’s impossible…
Perspective: The State of Patient Experience [Podcast]
James Merlino, MD In this conversation with Stewart Gandolf, CEO of Healthcare Success,…
Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today
Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the…
Using Content Marketing to Deliver Inbound Patient Prospects
The Internet has dramatically reinvented how prospective patients find their way to…
Politics or Purpose: What’s Driving Your Hospital Marketing?
By Lauren HenssQuite often, we see outdoor advertising for hospitals that is giant-sized…