Healthcare Consumerism: Marketing’s New Imperative
The concept of consumerism in healthcare delivery is a page from the…
Guess the Weakest Link in Physician Marketing
What happens when your carefully crafted healthcare marketing plan causes your phone…
Facebook for Doctors: Medical Practice Marketing Benefits
There’s something addictive about Facebook. At least some people I know will…
5 Plastic Surgery Marketing Tactics to Boost New Patient Response
Competition among plastic surgery practices has always been tough. But the scale…
Medical Marketing to Millennials: Convenience is the New Currency
Is the Millennial Generation—AKA Millennials—a lazy bunch? Or has the pervasive availability…
Two Quick Lessons to Improve Doctor-Patient Communications
Face-to-face with patients, doctors are expected to do more and communicate better…
Now Playing on the Digital Small Screen: Healthcare Marketing
I don’t remember exactly when the first flat screen television appeared in…
4 Tips to Growing Your Physician Network and Referral Pipeline
Not long ago, we were talking with the lead physician of a…
Physician Reviews and the Essence of Consumer Healthcare Marketing
Once upon a time—as all fanciful tales begin—us good common folk of…
Physician Marketing Battles You’ll Never Win (and What to Do Instead)
Many doctors and medical practice executives have their marketing brains on overdrive.…