Patient Experience: Why You Can’t Mandate Patient-Centeredness
I was reading some of the writings of Dr. Lucian Leape, the…
How Hospital Marketing is Thinking Beyond the Ivory Tower
In the 500-plus years since the Middle Ages, hospital marketing has only…
Marketing Automation, Oh My! Lessons from a Leading Health System
Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief…
The Importance of Physician Engagement in Value-Based Initiatives
Stewart Gandolf, CEO of Healthcare Success talks with Dr. Jeff Cole, Vice…
Social Video Moves that Healthcare Marketing Shouldn’t Miss
In healthcare marketing, video for social media has got to be one…
4 Physician Referral-Building Mistakes That Spoil Your Reputation
The business of physician referrals—that stream of new cases and revenue—depends on…
6 Best Practice Traits You Want in a Healthcare Advertising Agency
From a five-mile-high perspective, there are two kinds of relationships between a…
Will Technology Eliminate Doctors in the Future?
If you’re a doctor—or plan a medical or healthcare marketing career—you can…
Digital Marketing Is Becoming The New Wave of Healthcare Marketing
What exactly is “digital healthcare marketing?” Does it mean that your dentist…
Using Vine to Juice Up Your Hospital or Medical Marketing
You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing…