Is Healthcare Marketing a Grotesque Business or Ethical Imperative?
Recently we found a hot potato in our email.A new subscriber to…
Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement
Of the thousands of hospital or healthcare videos, few will ever “go…
Fall Marketing Strategy: Financial Advantage Reminder for Patients
Here’s a timely reminder about an often-neglected marketing strategy for the year-end…
Why Doctors Don’t Want to Be Doctors Any Longer
The usual challenges of physician recruitment, physician relations and physician marketing are…
50 Best LinkedIn Groups for Healthcare Marketing
LinkedIn professional group participation is often underutilized, so as a boost for…
Why Your Healthcare Competition Is Worse Than You Thought
Just when you thought all of the competitive forces around you were…
The Curious History of Hashtags Plus Six Useful Resources
Social media hashtags have become ubiquitous and a language-art of their own.…
Seeing Patients by the Dozen: Group Appointments Are Increasing
The concept of shared medical appointments (one doc seeing several patients) isn’t…
Website, Social Media, or Email: Where’s Your Real Marketing Muscle?
Two interesting items in the online news caught our attention recently. Both…
Establish Boundaries With Difficult Patients Early, Before the Relationship Descends Into Crazy Town
Be forewarned, this is an “elephant in the room” post about dealing…