10 Commandments of Online Reputation Management for Physicians [Part One]
Across the board, reputation is an ever-present ingredient in health care marketing.…
Even More Tips for Building a Branded YouTube Channel
If you missed the first of this two-part article, click through here…
Leadership First, and Other Critical Lessons to Improve Patient Experience
In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare…
Twitter Collage: A Zillion Volts of Noticeability
Cleveland Clinic Tweet Cleveland Clinic TweetIf, as the saying goes, “a picture…
9 Ways to Kill Your Physician Liaison Program Before It Begins
The historic picture is nothing like today. For decades, competition within the…
Hospital Ad-Wars: Who Wins When Titans Clash?
This is a story about competing hospital systems where the legal wrangling…
Multi-Screen Marketing: 17 Things You Need to Know
Your communications professional life was busy enough when, only a few digital…
Getting the Best from Your Healthcare Advertising Agency
These days, marketing performance expectations are sometimes found under the “squeeze every…
Image Building at the Expense of Real Growth: A Critical Mistake
Among our list of 19 critical medical advertising mistakes that healthcare organizations…
7 More Simple Secrets to Engagement, Action and Sharing
More secrets, tips and idea-starters to help create engagement, inspire action and…