“Doctor Uber” House Calls: Did Anyone See That One Coming?
Competition in hospital and healthcare marketing—already a nightmare in many market areas—has…
The 23rd Immutable Law for Healthcare Marketing
Much has changed in the couple of decades since Al Ries and…
Two Words That Should Dominate Your Internet Marketing Plan
A while back, before traces of autumn appeared in the forecast, most…
Thought Leader Qualities Every Doctor Needs to Use
Almost by definition, doctors are leaders. And successful doctors are also thought…
The Marketing “BS Detector” for Doctors and Hospitals
We see this all the time and it drives us nuts.Hospital executives…
Millennial Update: What Healthcare Marketers Need to Know
Recent surveys have refined the profile of “Generation Y” and some of…
3 Often-Neglected (But Powerful) Internet Marketing Tools for Healthcare
Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling…
Your Hospital Social Media Benchmark: How Do You Rank?
A basic element of healthcare delivery–one that has not changed in recent reforms…
Why You Need a Five-Year Timeframe to Build a Brand
Until recently, the concept of “brand” or “brand building” has not been too…
Sharp HealthCare: Building Credibility with the Hispanic Community [PODCAST]
Jessica Lopez, Sharp Healthcare Jessica Lopez, Sharp HealthcareJohn Cihomsky, Sharp Healthcare Stewart Gandolf,…