Welcome to the age of the patientpreneur
The modern pharmaceutical industry, now accounting for annual sales of over one…
5 reasons why patient engagement is critical for pharma
1. Reputation The products made by the pharmaceutical industry have saved millions…
A story about the pharmaceutical industry, doctors and patients
As a father of two small children I am familiar with the…
Why patients are the new rockstars in pharma
Anyone who reads my column on a regular basis will know my…
Time for some healthcare New Year’s resolutions
It’s that time of year for many people to head off for…
Who is responsible for patient engagement within pharma?
As someone spending a lot of time working with clients on both…
The difference between doctors, patients and campaigns
I was recently invited to take part in panel discussion on the…
On digital engagement and icebergs
I’ve always found pitching for projects with pharmaceutical companies fascinating – it…
Effective Healthcare Requires a Social Approach
We all know that the healthcare ecosystem is a highly fragmented space,…