Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates
The number of “Likes” on a hospital’s Facebook page can be used…
Fatal Last Words That Wreck Doctor Marketing
Two of the most important benefits that we bring to our clients—both…
Sequestration Reduced Your Medicare Pay? You Have Four Options
It’s no April Fools’ Day joke. Your Medicare revenue cut begins on…
Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
We’ve noticed a disturbing sameness among some hospital and medical advertising. Fortunately,…
HealthCare Marketing: Choosing the Right Healthcare Advertising Channel
One of the most common medical advertising mistakes that doctors and hospitals…
Physician Ratings & Reviews: Doctors Distrust Them and Patients Ignore Them
The many and various “doctor review” sites seem to be as popular…
Facebook Graph Search: Game Changer or Minefield for Healthcare Marketing
If you track the evolutionary and revolutionary changes of the Internet you’re…
Looming PR Challenge: When Physicians’ Pay Links to Quality of Care
The redesign of the nation’s healthcare delivery system is setting up for…
FAB: Features, Advantages and Benefits of Social Media in Healthcare
Having and effectively using an online presence—website, social media, etc.—is a primary…
Social Media in Healthcare: How to Harness the Marketing Opportunity
Social Media: Part One Social Media: Part One Social media (SM) has swiftly…