First Principle of Enduring Success: Existing Patients First
Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care…
10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy
Presentations. Speeches. Talks. Presentations. Speeches. Talks.Everyone does them. Most people dread giving…
More Trump Wisdom: Playing Your Winning Marketing Cards
In an ordinary game of five-card poker there are 2,598,960 possible hands…
Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers
Editor’s Note: This article first appeared in the March/April issue of Spectrum,…
Neurochemistry and the Art and Science of Storytelling [VIDEO]
Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional…
Hospital Promotional Partners Leverage Clever Ideas for Greater Impact
If you missed the final score in St. Luke’s 2014 Baby Bowl…the…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2…
How to Persuade, Charm and Convince: Marketing’s Rule of Three
The “Rule of Three” is a fun and easy-to-use “universal truth.” It…
4 Reasons Doctors Are Taking a Fresh Look at In-Office Dispensing
More than ever, medical practices throughout the US are motivated to look…
Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger
If you thought that online patient review sites were important, you’d be…